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The Impact Of Using The Internet In Promoting Romanian Industry

Author

Listed:
  • PASTIU, Carmen Adina

    (“1 Decembrie 1918” University of Alba Iulia)

Abstract

Central element of the marketing mix, advertising can differentiate the companies in Romanian industry through the strategy used by each company. The present paper summarises the results of a qualitative research conducted in 15 companies acting in food, mechanical processing, textile, leather, and footwear industries. Throughout this study the benefits of using online promotion were highlighted and a diagnosis regarding the use of the Internet for promoting products in Romanian industry was performed.

Suggested Citation

  • PASTIU, Carmen Adina, 2012. "The Impact Of Using The Internet In Promoting Romanian Industry," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 3(1), pages 119-124.
    • Handle: RePEc:ris:sphecs:0169
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    More about this item

    Keywords

    online promotion /advertising; contextual advertising; PPC; Text Link Advertising;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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