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“A little unspoilt paradise”: profile and practices of tourism-related lifestyle migrant entrepreneurs in southern Portugal

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Abstract

This paper investigates the potential of the fairly recent phenomenon of entrepreneurial lifestyle migration, in the context of rural Algarve (Portugal) from the perspective of lifestyle migrant entrepreneurs (LMEs) and their socioec onomic contribution to the development of rural areas. The study focuses on the profile of LMEs who are active in tourism businesses, by analysing the results of an online survey with a sample of 60 business owners and semi-struc tured interviews with 16 representatives of local councils. Findings show that these LMEs are well-settled, intend to stay and invest in the future. Despite facing complex challenges, including push factors such as bureaucratic obstacles and language barriers, results reveal that lifestyle orientations remain a priority. We argue that if the potential for tourism-related LMEs to contribute with sustainable practices to support tourism development is to be realised, public efforts to support these communities need to be stable and long term.

Suggested Citation

  • Ribeiro, Filipa P. & Torkington, Kate & Rebelo, Sandra, 2025. "“A little unspoilt paradise”: profile and practices of tourism-related lifestyle migrant entrepreneurs in southern Portugal," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 13(1), pages 4-19.
    • Handle: RePEc:ris:jspord:1107
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    Keywords

    Rural Entrepreneurship; Lifestyle Migrant Entrepreneurs; Rural Tourism; Low Density Areas; Algarve (Portugal);
    All these keywords.

    JEL classification:

    • J61 - Labor and Demographic Economics - - Mobility, Unemployment, Vacancies, and Immigrant Workers - - - Geographic Labor Mobility; Immigrant Workers
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L88 - Industrial Organization - - Industry Studies: Services - - - Government Policy
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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