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A TAM Framework to Evaluate Users’ Perception towards Online Electronic Payments

Author

Listed:
  • Rigopoulos, George

    (National Technical University of Athens)

  • Askounis, Dimitrios

    (National Technical University of Athens)

Abstract

Technology Acceptance Model (TAM) is capable of explaining user behavior across a broad range of end-user computing technologies and user populations. In its original form TAM has been extensively incorporated as a methodology to measure attitude towards technology adoption from users in multiple domains, as well as within financial domain. TAM variations have also been proposed and applied for measuring users’ attitude towards adoption of several IT based services. In this paper we demonstrate a revised TAM model for measuring users’ attitude towards online electronic payments adoption. We present the model developed, as well as initial results from a relevant survey at a Greek bank’s target users group.

Suggested Citation

  • Rigopoulos, George & Askounis, Dimitrios, 2007. "A TAM Framework to Evaluate Users’ Perception towards Online Electronic Payments," Journal of Internet Banking and Commerce, , vol. 12(3), pages 01-06, December.
    • Handle: RePEc:ris:joibac:0539
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    More about this item

    Keywords

    TAM; Electronic payments;

    JEL classification:

    • L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment

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