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Customer Acceptance of Online Banking in Developing Economies

Author

Listed:
  • Qureshi, Tahir Masood

    (International Islamic University Islamabad)

  • Zafar, Muhammad Khaqan

    (International Islamic University Islamabad)

Abstract

Technology is affecting the life of every individual in this present age. Online banking is also one of the technologies which are getting recognition around the globe. There are a lot of customers around the world who are accepting this technology very quickly but in growing countries like Pakistan the adoption ratio is very high. There are many banks which are providing these facilities to customers. The basic purpose of this research is to evaluate the customer acceptance of online banking. Almost 50% of the clients shifted from traditional banking to online banking system. The core reason of this transfer is perceived usefulness, security and privacy provided by online banking.

Suggested Citation

  • Qureshi, Tahir Masood & Zafar, Muhammad Khaqan, 2008. "Customer Acceptance of Online Banking in Developing Economies," Journal of Internet Banking and Commerce, , vol. 13(1), pages 01-09, April.
    • Handle: RePEc:ris:joibac:0498
    as

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    More about this item

    Keywords

    Customer acceptance; Online banking; Perceived usefulness; Security and Privacy; Perceived ease of use;
    All these keywords.

    JEL classification:

    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage

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