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Ecommerce: Ongoing Challenges

Author

Listed:
  • Mohammed, Derek

    (Our Lady of the Lake University)

Abstract

This paper examines some of the challenges of online marketing, including the importance of adding online marketing to corporation budgets. A review of the pros and cons of social networking on the Internet, when used as a marketing tool by companies is presented. In addition, new forms of Internet shoppers and new niches for companies are identified.

Suggested Citation

  • Mohammed, Derek, 2010. "Ecommerce: Ongoing Challenges," Journal of Internet Banking and Commerce, , vol. 15(2), pages 01-04, August.
    • Handle: RePEc:ris:joibac:0442
    as

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    More about this item

    Keywords

    Online Marketing; Advertising; Social networking;
    All these keywords.

    JEL classification:

    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation

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