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Consumers with Sexual Performance Problems and Spam E-mail for Pornography

Author

Listed:
  • Fogel, Joshua

    (Brooklyn College of the City University of New York)

  • Shlivko, Sam

    (New York Law School)

Abstract

Pornography advertisements arrive through spam e-mail advertising products online. We study consumer responses to these advertisements. College student participants (n=200) with and without sexual performance problems (SPP) were asked if they received, opened/read, and bought pornography from spam e-mail. Those with SPP had significantly greater percentages than those without SPP for receiving (93.3% versus 68.1%, p=0.042), opening/reading (66.7% versus 14.1%, p

Suggested Citation

  • Fogel, Joshua & Shlivko, Sam, 2010. "Consumers with Sexual Performance Problems and Spam E-mail for Pornography," Journal of Internet Banking and Commerce, , vol. 15(1), pages 01-10, April.
    • Handle: RePEc:ris:joibac:0424
    as

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    More about this item

    Keywords

    Internet; Electronic mail; Marketing; Advertising; Sexual dysfunction; Consumer behavior; E-commerce; E-health; College students;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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