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Investors’ Adoption of Internet Stock Trading: A Study

Author

Listed:
  • Singh, Arwinder

    (GGS College for Women)

  • Sandhu, H.S.

    (Guru Nanak Dev University)

Abstract

The purpose of this paper was to examine whether investors who adopted Internet stock trading perceived differently from those of non-adopters. The primary data based on 299 investors (149 adopters and 150 non-adopters) were analyzed using advanced multivariate techniques like factor analysis and discriminant analysis besides percentages, means, and Z-test. Results indicated that attitude dimensions and demographic variables contributed significantly in classifying investors as adopters or non-adopters in Internet trading. As regards attitude dimensions, ‘variety of financial products and safety’ contributed significantly in discriminating between adopters and non-adopters of Internet trading followed by the factor such as ‘convenience and transparency’. As far as the demographics were concerned, the mature/older, experienced, and businessmen investors were less likely to use Internet stock trading as compared to young, inexperienced, and non-businessmen investors.

Suggested Citation

  • Singh, Arwinder & Sandhu, H.S., 2010. "Investors’ Adoption of Internet Stock Trading: A Study," Journal of Internet Banking and Commerce, , vol. 15(1), pages 01-21, April.
  • Handle: RePEc:ris:joibac:0415
    as

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    More about this item

    Keywords

    Internet stock trading; Investors; Attitude; Demographic variables; Discriminant analysis;
    All these keywords.

    JEL classification:

    • G23 - Financial Economics - - Financial Institutions and Services - - - Non-bank Financial Institutions; Financial Instruments; Institutional Investors

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