IDEAS home Printed from https://ideas.repec.org/a/ris/joibac/0412.html
   My bibliography  Save this article

Mr. Risk! Please Trust Me: Website Acceptance of E-vendor Website in Taiwan

Author

Listed:
  • Zhu, Dauw Song

    (National Dong Hwa University)

  • Lee, Zui Chih

    (Susquehanna University)

Abstract

With the rapid growth of e-commerce, the B2C of e-commerce has been a significant issue. The purpose of this study aims to predict consumers’ purchase intentions by integrating trust and perceived risk into the model to empirically examine the impact of key variables. With 705 samples obtained from users with purchase experience from evendor of Yahoo! Kimo, this study applied the Structural Equation Model to examine consumers’ online shopping based on the Technology Acceptance Model (TAM). The results indicate that perceived ease of use (PEOU), perceived usefulness (PU), trust, and perceived risk significantly impact purchase intentions both directly and indirectly. Moreover, trust significantly reduced online consumer perceived risk during online shopping. This study provides evidence of the relationship between consumers’ purchase intention, perceived trust and perceived risk to websites of specific e-vendors. Such knowledge may help to inform promotion, designing, and advertising website strategies employed by practitioners

Suggested Citation

  • Zhu, Dauw Song & Lee, Zui Chih, 2011. "Mr. Risk! Please Trust Me: Website Acceptance of E-vendor Website in Taiwan," Journal of Internet Banking and Commerce, , vol. 16(3), pages 01-24, December.
    • Handle: RePEc:ris:joibac:0412
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    E-Commerce; Perceived Usefulness; Trust; Perceived Risk; Purchase Intention;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:joibac:0412. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dale Pinto (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.