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Online Banking Prospects in Morocco: An Extension of Technology Acceptance Model

Author

Listed:
  • Echchabi, Abdelghani

    (International Islamic University Malaysia)

Abstract

The main purpose of this paper is to study the future prospects of online banking in Morocco, based on the technology acceptance model, by examining the intention of the Moroccan customers to adopt online banking and the factors that influence it. The questionnaire used in this study was distributed to 300 Moroccan banks’ customers, and the data gathered were then analysed using structural equation modelling. The results indicate that perceived ease of use has a significant positive influence on the perceived usefulness of online banking, and both the variables have a significant positive influence on the attitude towards online banking. The latter further has a significant positive influence on the intention to adopt online banking services in Morocco. Furthermore, the invariance analysis showed that the influence is different for male and female customers. It is noteworthy that this is the first study to be conducted on online banking services in Morocco.

Suggested Citation

  • Echchabi, Abdelghani, 2011. "Online Banking Prospects in Morocco: An Extension of Technology Acceptance Model," Journal of Internet Banking and Commerce, , vol. 16(3), pages 01-13, December.
    • Handle: RePEc:ris:joibac:0407
    as

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    More about this item

    Keywords

    Morocco; Online banking; TAM; SEM;
    All these keywords.

    JEL classification:

    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage

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