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Modeling Perceived Usefulness On Adopting On Line Banking Through The Tam Model In A Canadian Banking Environment

Author

Listed:
  • Lévy Mangin, Jean-Pierre

    (Université du Québec en Outaouais)

  • Bourgault, Normand

    (Université du Québec en Outaouais)

Abstract

Actually Internet is a powerful device that completes with satisfaction all other traditional channels used by banks. Based on the Technology Acceptance Model this paper focuses on the importance of the impact of two external latent variables ‘Price’ and ‘Convenience’ on the latent variable ‘Perceived Usefulness’ of online banking in a Canadian environment; the model highlights the predictive importance of this model and the accuracy of the results. Based on previous investigations in Spain the results are quite similar for the Canadian on-line banking environment and results explain without any doubt the level of ‘Perceived Usefulness’ in the TAM Model. Conclusions and recommendations are provided for future research.

Suggested Citation

  • Lévy Mangin, Jean-Pierre & Bourgault, Normand, 2011. "Modeling Perceived Usefulness On Adopting On Line Banking Through The Tam Model In A Canadian Banking Environment," Journal of Internet Banking and Commerce, , vol. 16(1), pages 01-23, April.
    • Handle: RePEc:ris:joibac:0372
    as

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    More about this item

    Keywords

    Technology Acceptance Model; Internet; On-line banking; Perceived Usefulness; Structural Equation Modeling; Canadian financial services;
    All these keywords.

    JEL classification:

    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage

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