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Perceived Barriers Of Innovative Banking Among Malaysian Retail Banking Customers

Author

Listed:
  • Munusamy, Jayaraman

    (Masterskill University College)

  • Annamalah, Sanmugam

    (SEGi University College)

Abstract

This study aims to identify perceptual barriers of Internet banking adoption among Malaysian retail banking customers. The perceptual barrier factors that analyzed were difficulty to operate, hassle to use, unreliable, perceived risk and high connection fees. This study employs a quantitative approach using questionnaire survey at selected banks in Malaysia. The results indicate that there are significant barriers exist in the perception of Internet banking adoption among Malaysian retail banking customers. The results indicate several implications for bank managers to change the perceptions of retail internet banking customers.

Suggested Citation

  • Munusamy, Jayaraman & Annamalah, Sanmugam, 2012. "Perceived Barriers Of Innovative Banking Among Malaysian Retail Banking Customers," Journal of Internet Banking and Commerce, , vol. 17(1), pages 01-15, April.
    • Handle: RePEc:ris:joibac:0328
    as

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    More about this item

    Keywords

    Perceived barriers; Retail Internet Banking; Banking customers; Internet banking adoption;
    All these keywords.

    JEL classification:

    • E51 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit - - - Money Supply; Credit; Money Multipliers

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