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Factors Affecting Customer E-Readiness to Embrace Auto E-Insurance in Iran

Author

Listed:
  • Bromideh, Ali Akbar

    (Strategy & Planning Deputy, Iran Khodro Co, Tehran, Iran)

Abstract

A paucity of attention has been taken to e readiness from customer point of view despite extensive studies in e-readiness topics. This study examined the factors influencing customer e-readiness to adopt e- insurance. We used a questionnaire and analyzed the data using SEM. We found that age and human interaction negatively affected customer e-readiness and perceived compatibility, ease of use and role clarity were at the top of positively influencing factors

Suggested Citation

  • Bromideh, Ali Akbar, 2012. "Factors Affecting Customer E-Readiness to Embrace Auto E-Insurance in Iran," Journal of Internet Banking and Commerce, , vol. 17(1), pages 01-12, April.
    • Handle: RePEc:ris:joibac:0324
    as

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    More about this item

    Keywords

    Customer Ability; Customer Motivation; E-Readiness; E-Commerce; E-Insurance; Role Clarity; Structural Equation Model (SEM);
    All these keywords.

    JEL classification:

    • J65 - Labor and Demographic Economics - - Mobility, Unemployment, Vacancies, and Immigrant Workers - - - Unemployment Insurance; Severance Pay; Plant Closings

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