IDEAS home Printed from https://ideas.repec.org/a/ris/joibac/0296.html
   My bibliography  Save this article

When Customer Behaviours Change, Should Banks’ Approaches to Online Trading Stay the Same?

Author

Listed:
  • ROSSIGNOLI, CECILIA

    (Full Professor, University of Verona, Business Administration Department, Verona, Italy)

  • ZARDINI, ALESSANDRO

    (Research Fellow, University of Verona, Business Administration Department, Verona, Italy)

Abstract

What drives the behaviors of banks and their customers in time of profound changes? The modern economic crisis has significantly affected consumers’ willingness to invest and made them more price sensitive, more rational in their decision making, and thus more challenging for banks to serve. Considering these relevant changes, banks have pursued projects to improve their internal processes and online services. Considering these changes in customer behavior and in the banking sector, some crucial questions arise. How has the strategy banks use to provide online trading services changed in the past decade? Can outsourcing and new managerial practices resolve the lack of specific competencies and assets that marked the banking sector in the past? This study, conducted in an Italian banking context, suggests that banks can attain all three elements by engaging in smart sourcing of online services to minimize costs, gain and sustain competitive advantages, and promote strategic assets.

Suggested Citation

  • Rossignoli, Cecilia & Zardini, Alessandro, 2013. "When Customer Behaviours Change, Should Banks’ Approaches to Online Trading Stay the Same?," Journal of Internet Banking and Commerce, , vol. 18(2), pages 01-16, August.
    • Handle: RePEc:ris:joibac:0296
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    Online trading; Resource Based View; Transaction Cost Theory; Italian;
    All these keywords.

    JEL classification:

    • B17 - Schools of Economic Thought and Methodology - - History of Economic Thought through 1925 - - - International Trade and Finance

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:joibac:0296. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dale Pinto (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.