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Role of Marketing Information System (MKIS) on Banking Performance: Case of Jordan

Author

Listed:
  • Muala, Ayed AL

    (Assistant Professor. Department of Marketing, Applied Science University)

  • Majali, Malek AL

    (Assistant Professor. Department of Marketing, Mutah Universit)

Abstract

The study aims to identify the impact of the antecedents of banking performance in the banking sector in Jordan. Population of this study consists of bank marketing managers in Jordanian banks, the population sizes of banks used in this study are (150) marketing. Results of this study showed that all antecedents of banks performance (attitude, easy of use, usefulness, market procedural, employee support, customer's knowledge and market responsiveness) have positive and significant influence on banks performance.

Suggested Citation

  • Muala, Ayed AL & Majali, Malek AL, 2013. "Role of Marketing Information System (MKIS) on Banking Performance: Case of Jordan," Journal of Internet Banking and Commerce, , vol. 18(1), pages 01-15, April.
    • Handle: RePEc:ris:joibac:0285
    as

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    More about this item

    Keywords

    Marketing Information system; Performance; Banking; Jordan;
    All these keywords.

    JEL classification:

    • B24 - Schools of Economic Thought and Methodology - - History of Economic Thought since 1925 - - - Socialist; Marxist; Scraffian

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