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Social Networks as Marketing Tools

Author

Listed:
  • ERRAGCHA, NOZHA

    (Doctor of Marketing , Faculty of Law, Economics and Management of JendoubaTunisia)

  • ROMDHANE, RABIAA

    (Doctor of Marketing and Assistant at the Graduate Institute of Business and Accounting of Bizerta University of Tunis Carthage)

Abstract

The aims of this paper is to reinforce the literature on the digital social networks and their influences on the marketing Having presented and categorized the digital social, networks, we highlighted, the opportunities which brings Web2.0 to the marketing. The advent of Web2.0 imposed fundamental changes Which required the revalorization of the role of the consumer in the marketing approach. Indeed, this one is not passive any more, but it becomes a co-value-creating for the company

Suggested Citation

  • Erragcha, Nozha & Romdhane, Rabiaa, 2014. "Social Networks as Marketing Tools," Journal of Internet Banking and Commerce, , vol. 19(1), pages 01-12, April.
    • Handle: RePEc:ris:joibac:0266
    as

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    More about this item

    Keywords

    Social media; Web2.0; Digital native; Coproduction; Marketing2.0;
    All these keywords.

    JEL classification:

    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics

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