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End-user Acceptance of Technology Interface In Transaction Based Environment

Author

Listed:
  • BOLAR, KARTIKEYA

    (IFHE Deemed University)

Abstract

Creators and investors of technology need information about the customers’ assessment of their technology interface based on the features and various quality dimensions to make strategic decisions in improving technology interfaces and compete on various quality dimensions. The research study identifies the technology interface dimensions as perceived by the end-users in a transaction based environment (viz. Internet banking)in India, using exploratory factor analysis. The influence of these dimensions on the utility of technology interface and hence the usage is examined by Structural Equation Modeling. The moderating role of user demographics and technology comfort is also tested. Managerial implications are discussed.

Suggested Citation

  • Bolar, Kartikeya, 2014. "End-user Acceptance of Technology Interface In Transaction Based Environment," Journal of Internet Banking and Commerce, , vol. 19(1), pages 01-16, April.
    • Handle: RePEc:ris:joibac:0263
    as

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    More about this item

    Keywords

    Structural Equation Modeling; Technology acceptance; Technology interface;
    All these keywords.

    JEL classification:

    • B27 - Schools of Economic Thought and Methodology - - History of Economic Thought since 1925 - - - International Trade and Finance

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