IDEAS home Printed from https://ideas.repec.org/a/ris/joibac/0257.html
   My bibliography  Save this article

The Wine Sector in the Digital Era: An Empirical Evaluation of E-quality Opportunities

Author

Listed:
  • MC, Mason

    (Department of Economics and Statistics, University of Udine, Via Tomadini 30/A, 33100, Udine, Italy)

  • L, Gos

    (Department of Agricultural and Environmental Sciences, University of Udine, Via Delle Scienze 208, 33100 Udine, Italy)

  • A, Moretti

    (Department of Economics and Statistics, University of Udine, Via Tomadini 30/A, 33100, Udine, Italy)

Abstract

Wine quality has been viewed as critical to the success of online businesses, with the growing understanding that it is one of the main aspects of customer satisfaction and loyalty. The aim of this research is to analyze the multi item web quality construct in its relationship with loyalty intention and satisfaction. The study aims to contribute to the literature by addressing two hypotheses: 1) Does loyalty moderate the relationship between satisfaction and the multi-item construct of web-quality? 2) Does satisfaction moderate the relationship between loyalty and the multi-item construct of web-quality? In order to answer these research questions a questionnaire and an interview were used on a sample of 2.782 users of the nine wine consortia web sites of Friuli Venezia Giulia between November 2013 and November 2014. Friuli Venezia Giulia is an Italian Region of ancient winemaking traditions situated in Italy’s northeast and borders Slovenia and Austria. The web consortia aim to regulate, promote and support the regional wine tradition in Italy and abroad. During the filed research data was gathered trough a structured questionnaire that was comprised using a multi-item scales which referred to the seven dimensions of web quality derived from the literature review (i.e., usability, design, processing speed, information quality, contact, navigability and content). Two moderated regression analyses were conducted to investigate first the moderating effects of loyalty on the relationship between web quality and satisfaction and secondly the moderating effect of satisfaction the relationship between web quality and loyalty. Specifically the results show that usability, design, contacts, navigability and contents are the five items of e-quality that have the main positive influence on customer satisfaction, instead of the processing speed that has a negative impact; when we consider customer loyalty as a dependent variable; the main effects are presented by all the seven items.

Suggested Citation

  • MC, Mason & L, Gos & A, Moretti, 2015. "The Wine Sector in the Digital Era: An Empirical Evaluation of E-quality Opportunities," Journal of Internet Banking and Commerce, , vol. 20(03), pages 01-34, December.
    • Handle: RePEc:ris:joibac:0257
    as

    Download full text from publisher

    File URL: https://www.icommercecentral.com/open-access/the-wine-sector-in-the-digital-era-an-empirical-evaluation-of-equalityopportunities.php?aid=64356
    File Function: Full text
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Wine; E-quality; E-commerce; Italy; Usability; Design; Speed; Information; Contact; Navigability; Content; Loyalty; Satisfaction;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:joibac:0257. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dale Pinto (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.