IDEAS home Printed from https://ideas.repec.org/a/ris/joibac/0246.html
   My bibliography  Save this article

Opportunities and Challenges of M-commerce Adoption in Bangladesh: An Empirical Study

Author

Listed:
  • MM, Rahman

    (Arab Open University, Bahrain)

  • T, Sloan

    (College of Business, University of Western Sydney, Australia)

Abstract

The objective of this research is to explore the opportunities and challenges of m-commerce adoption in Bangladesh. An empirical study is conducted to see the user’s perception on this issue. The country has experienced a sheer adoption of mobile phone, around 70%, one of the biggest advantages for m-commerce adoption. Findings indicate a positive trend of m-commerce uptake in Bangladesh. More than 60% of the survey participants used mobile internet although mobile broadband, the key feature for m-commerce, has not been available in the country until the time of the study. Adoption of mobile financial services is also promising; for example, 40.5% used mobile balance transfer. Users of mobile billing (28%), mobile ticketing (21%), mobile remittance (16%) and mobile banking or SMS banking (10%) are also growing. Network infrastructure has continually been upgraded with the advance technologies including the recent launch of 3G mobile network. Study found that the lack of trust and literacy are the two major challenges of m-commerce growth in Bangladesh. Stakeholders need to make strategic plans to deal with these challenges and opportunities for rapid uptake of m-commerce in Bangladesh.

Suggested Citation

  • MM, Rahman & T, Sloan, 2015. "Opportunities and Challenges of M-commerce Adoption in Bangladesh: An Empirical Study," Journal of Internet Banking and Commerce, , vol. 20(03), pages 01-23, December.
    • Handle: RePEc:ris:joibac:0246
    as

    Download full text from publisher

    File URL: https://www.icommercecentral.com/open-access/opportunities-and-challenges-of-mcommerce-adoption-in-bangladeshan-empirical-study.php?aid=62536
    File Function: Full text
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Mobile commerce; M-commerce; E-commerce; Mobile communication; Challenges; Opportunities; Bangladesh;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:joibac:0246. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dale Pinto (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.