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Metamorphosis of Banking Products - A Perception of Bank Employees

Author

Listed:
  • B, Harshita

    (Department of Commerce and Management, Vidya Bhawan Rural Institute, Udaipur, Rajasthan, India)

Abstract

Banking products are undergoing major changes due to extensive use of it and changing demands of the customers in current scenario. This study basically focuses on the changes came into banking industry and its impact on customers base and bank profits. Data is collected from 50 employees of both private and public sector banks with the help of questionnaire. Hence we can conclude that all banks are providing almost similar products and services to satisfy their customers fully. The continous metamorphsis of banking products not only results in improvement of customer base but also has positive impact on the profits of the bank. Private sector banks are earning more profits as a result of metamorphosis of traditional banking products in comparison to public sector bank.

Suggested Citation

  • B, Harshita, 2015. "Metamorphosis of Banking Products - A Perception of Bank Employees," Journal of Internet Banking and Commerce, , vol. 20(02), pages 01-14, August.
    • Handle: RePEc:ris:joibac:0232
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    More about this item

    Keywords

    Banking products; Metamorphosis; Cross selling products; Profits; Customer base;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists

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