ERM Scale Development and Validation in Indian IT Sector

The research paper aims at developing a valid ERM (Employee Relationship Management) Scale in context of Indian IT sector. A standard methodology of scale development is used consisting of exploratory and confirmatory factor analysis. The findings clearly depicts that ERM in Indian IT sector is a multi-dimensional construct comprising of five factors namely communication and coordination; knowledge management; organizational policies; organizational environment and perceived trust. Although a plenty of literature is available in relationship marketing domain, still there are few studies done in context of employee relationship management. The novelty of this research work lies in developing and validating an instrument from employee perspectives which may serve as a diagnostic instrument for Indian IT sector. Academically this study bridges the gap in the literature by proposing an ERM scale, managerially this proposed scale will help the top management of the organization to focus on critical factors leading to ERM and thereby creating committed and motivated employees to foster a win-win situation by delighting customers and enhancing the profitability of the organization as a whole.