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Dimensions Of Perceived Risk Among Students Of High Educational Institutes Towards Online Shopping In Punjab

Author

Listed:
  • Kumar, Pawan

    (Lovely Professional University, Mittal School of Business, Punjab, India)

  • Bajaj, Rakhi

    (Department of Management, Guru Nanak Girls College, Model Town, Ludhiana, India)

Abstract

The main objective of the article is to find out various dimensions of perceived risk of online shopping among students of high educational institutes of Punjab. The population of the state consists of online shoppers of universities of four cities Ludhiana, Jalandhar,Patiala and Amritsar. Respondents were selected from different genders, age groups, income groups, qualifications and occupations having online shopping experience. A prestructured questionnaire was used with five point likert rating scale to measure various dimensions of online buyers of four cities. Data from respondents was collected through convenience sampling method. Survey of the respondents was also done regarding ambiguity in questionnaire. Reliability Analysis was conducted by Cronbach alpha test. Mean, standard deviation, and z-test were used in this study as statistical techniques for analyzing collected data. The key findings are that significant amount of various dimensions of perceived risk are present among student of high educational students of Punjab.

Suggested Citation

  • Kumar, Pawan & Bajaj, Rakhi, 2016. "Dimensions Of Perceived Risk Among Students Of High Educational Institutes Towards Online Shopping In Punjab," Journal of Internet Banking and Commerce, , vol. 21(03), pages 01-22, December.
    • Handle: RePEc:ris:joibac:0213
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    More about this item

    Keywords

    Internet; Online Buyer; Perceived Risk; Dimensions; Online Shopping; Students; Attitude;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists

    Statistics

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