Towards Understanding The Factors That Affecting The Online Bidding Implementation: Based On Grounded Theory Method

The purpose of this paper was to investigate the influential factors toward online bidding implementation in governmental bidding departments in Jordan. This paper has used the grounded theory method (GTM) to generate a theory of online bidding implementation in the context. The main tool of data collection was open ended and in-depth interviews. The theory that it is presented in this research is divided into one core category, which is online bidding implementation, and six sub-categories, which are (electronic trust, financial resources, information technology infrastructure, perceived risk, importance of the product, laws issues) and six hypotheses have been formed. According to the data which were collected and analyzed, many departments just start now to recognize the benefits of online bidding implementation. The respondents complain from the lake of electronic trust in terms of efficiency, privacy, security, and e-service quality. Moreover the results indicated that the utilization of online bidding will help to share the information, in real time, it is considered as the way of task efficiency,by reduce the cost. Finally, it was found that Perceived risk has a direct impact on decision maker’s attention to apply the online bidding system, and they are connecting the utilization with the importance of products.