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Mobile Use and Online Preferences of the Millenials: A Study in Yalova

Author

Listed:
  • U, Akkucuk

    (Department of Management, Bogazici University, Istanbul, Turkey)

  • C, Turan

    (Department of Business Administration, University of Yalova, Yalova, Turkey)

Abstract

The aim of this research is to understand the use of social media in the millennial generation. Millennial generation covers those people born in the early 2000’s. The research study answers critical questions such as: Why do the millennials use social media? Which website or social channels do they use most frequently when they surf the Internet? Using the social media has been explained thoroughly from a conceptual standpoint in different academic sources. We want to offer the readers some quantitative results beyond the qualitative research studies found in the literature. The study involved a questionnaire administered to 120 children between the ages of 12 and 17. The children were chosen by convenience sampling among the students from a combined Primary and Secondary Public School located in the Yalova district of Turkey.

Suggested Citation

  • U, Akkucuk & C, Turan, 2016. "Mobile Use and Online Preferences of the Millenials: A Study in Yalova," Journal of Internet Banking and Commerce, , vol. 21(01), pages 01-11, April.
    • Handle: RePEc:ris:joibac:0139
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    More about this item

    Keywords

    Social media; Millennials; Online behaviour; Yalova; Internet; Social networks;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists

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