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The Mediating Role of Awareness in the Intention to Use Internet Banking Among SMES in YEMEN

Author

Listed:
  • Alzubi, Mohammad Mohammad

    (Al-Madinah International University, Selangor, Malaysia)

  • Farea, Mazen Mohammed

    (Al-Madinah International University, Selangor, Malaysia)

  • Al-Dubai, Maged Mustafa

    (Al-Madinah International University, Selangor, Malaysia)

Abstract

This study examines the direct empirical relationship between independent variables (technology, perceived usefulness, and perceived ease of use) and intention to use internet banking (IB) among 200 SMEs owners in Yemen. Moreover, the research identifies the significance of intention to use IB as a plausible mediator in the relationship between independent variable (technology, perceived usefulness, and perceived ease of use) and intention to use IB - intention to use internet-banking rates. The analyses of the gathered data employed the Partial Least Squares Structural Equation Modeling (PLS-SEM).The results show that technology and perceived ease of use and perceived usefulness positively influences intention to use, Moreover, awareness was found to be significant mediating factors in the relationship among technology and perceived ease of use, and intention to use IB among SME's owners. Awareness was a negative mediating factor in the relationship between technology and perceived ease of use among SMEs’ owners. The relationship between awareness, (technology, perceived usefulness, perceived ease of use), and intention to use IB play a particularly important role in developing IB among SME in Yemen. Based on research findings, theoretical and practical implications were discussed. Limitations and recommendations for future research were also highlighted.

Suggested Citation

  • Alzubi, Mohammad Mohammad & Farea, Mazen Mohammed & Al-Dubai, Maged Mustafa, 2017. "The Mediating Role of Awareness in the Intention to Use Internet Banking Among SMES in YEMEN," Journal of Internet Banking and Commerce, , vol. 22(02), pages 01-10, August.
    • Handle: RePEc:ris:joibac:0112
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    More about this item

    Keywords

    E-banking; Technology Acceptance Model; Technology Factor;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists

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