Developing Conceptual Framework of Corporate Community Development Practices of Islamic Banks in Bangladesh: An Institutional Perspective

To develop a conceptual research framework to identify the factors that influence Corporate Community Development (CCD), leading to beneficiary satisfaction in the context of Islamic banks in Bangladesh (IBB). This study attempts to explore the outcomes of beneficiary satisfaction from the contribution of CCD practices. From extensive literature review, this research framework is developed by integrating institutional theory and associate research agenda. Relevant literature has indicated the relation between the constructs of institutional theory and CCD. Empirical evidence of literature also shows a direct relationship between CCD practices and beneficiary satisfaction. All evidence supports CCD as a mediator between predictors and outcome (beneficiary satisfaction). Thus, this study attempts to develop a model to explain CCD and beneficiary satisfaction with regard to institutional theory perspective. From the obtained data, CCD may be used to better understand the cooperation enhancement of community and provide them with effective information and method to increase beneficiaries’ satisfaction. CCD practices of IBB remain questionable. Therefore, the sustainable development and harmony relations between corporation and community will help solve unclear ideas about community development (CD) practices in CCD segment. In this study, the framework ensures its originality value due to its great significance. It contributes to scarce literature on CCD in IBB by analyzing the way that institutional theories in the country contribute to CD. This study will benefit CD practitioners, CCD providers and academician researchers.