Developing A Conceptual Model For the Relationship Between Human Resource Management, E-Business Strategies and Competitive Advantage

Critical review of extant literature has shown a plethora of empirical evidences on the significant relationship between, and positive impact of, e-business strategies and organizational competitive advantage. Although few studies have essentially captured the broad conceptualization of e-business strategies to cover the emerging electronic variegate of the traditional business strategy, the significant relationship is still found to be very valid. However, and most importantly, intervening variables have been sparingly introduced into the relationship between e-business strategies and organizational competitive advantage. There are few cases of organizational efficiency, but none has investigated the possible moderating role of human resource management strategy, especially considering knowledge management capacity, reward system and employee capacity building as dimensions, and specifically in the banking sector. Based on insights from the literature reviewed, this study proposes a conceptual model that investigates the moderating effect of human resource management strategy on the relationship between e-business strategies and organizational competitive advantage. Future works will empirically validate the conceptualized constructs and test the fitness of the proposed model.