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Evaluation of Government Employees Bank Selection Criteria in Hargeisa, Somaliland by Using AHP

Author

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  • Ismail, Najah Aden

    (College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China)

Abstract

This paper investigates bank selection criteria in Hargeisa, Somaliland. The motivation to realize this work comes from the fact that no many research works have been done in this area, to investigate this topic. This study aimed at exploring and understanding government employees’ relative preference of bank selection based on the four selected criteria, i.e. what criteria does the target group take into consideration to determine their bank choice. Therefore, the researcher opted for the use of Analytic Hierarchy Process (AHP) as a research methodology for collecting and analyzing the data because it is the most objective method to get mathematical way to measure data of a subjective nature. Results indicate that Bank’s Location is the most significant criterion that government employees give importance to. Thus, results got from this paper are reliable are valuable on bank preference and bank selection criteria. Hence, this paper’s results can be used in future research works.

Suggested Citation

  • Ismail, Najah Aden, 2019. "Evaluation of Government Employees Bank Selection Criteria in Hargeisa, Somaliland by Using AHP," Journal of Internet Banking and Commerce, , vol. 24(03), pages 01-10, December.
    • Handle: RePEc:ris:joibac:0045
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    More about this item

    Keywords

    Bank Selection Criteria; AHP; Saaty’s Nine Scale; Somaliland;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists

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