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Multimodal Artificial Intelligence: Creating Strategic Value from Data Diversity

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Abstract

The modern revolution of artificial intelligence has a benefit that is not spoken about enough: it allows the use of diverse data from multiple sources and of multiple types (multimodal data), such as video, audio, or images, in an efficient, and more importantly, effective, manner. While this is much closer to how experts make decisions, the challenges are that it must be done profitably, while considering the internal culture and the operational systems that are available to ensure a positive ROI. In this work, I summarize some of the advantages and point out some of the challenges in creating effective, useful, AI systems that leverage multimodal data.

Suggested Citation

  • Bravo, Cristián, 2025. "Multimodal Artificial Intelligence: Creating Strategic Value from Data Diversity," Journal of Financial Transformation, Capco Institute, vol. 60, pages 38-45.
    • Handle: RePEc:ris:jofitr:3481
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    More about this item

    Keywords

    Artificial Intelligence; Multimodality; Management;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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