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Can businesses recover from the crisis? Assessing scenarios, riding trends

Author

Listed:
  • Willcocks, Leslie

    (London School of Economics and Political Science)

Abstract

By 2020, five major long-term trends had been impacting international business. This article examines how the pandemic and related economic crises seriously disrupt these trends and will produce emergent, complex patterns. It then seeks ways forward. Establishing the point of departure, we look at public health and economic policy interventions and future scenarios. We assess the more likely global developments that businesses will need to prepare for. We suggest that the business challenge is to take into account six discernable emerging trends, and plan for and ride these as opportunities, rather than be overwhelmed by them.

Suggested Citation

  • Willcocks, Leslie, 2021. "Can businesses recover from the crisis? Assessing scenarios, riding trends," Journal of Financial Transformation, Capco Institute, vol. 52, pages 94-101.
    • Handle: RePEc:ris:jofitr:1662
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    More about this item

    Keywords

    Business Disruptions; Resilient business models;

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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