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The big gap between strategic intent and actual, realized strategy

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Abstract

Most executives know what needs to get done, but there is always a gap between intention and the realized strategy of the firm. We investigated three different industries (automotive, banking, and consumer goods sectors) and showed how some companies can close this knowing-and-doing gap and beat the competition. We relied on hard market data and ranked companies based on the likelihood that they acquire new knowledge in their efforts to prepare for the future. Such findings can be generalized for other sectors, consequently providing a set of important lessons for managers at large.

Suggested Citation

  • Yu, Howard & Shan, Jialu, 2019. "The big gap between strategic intent and actual, realized strategy," Journal of Financial Transformation, Capco Institute, vol. 50, pages 10-23.
    • Handle: RePEc:ris:jofitr:1633
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    File URL: https://capco.com/Capco-Institute/Journal-50-Data-Analytics/The-Big-Gap-Between-Strategic-Intent-And-Actual-Realized-Strategy
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    More about this item

    Keywords

    innovation; new knowledge; automative; banking; consumer goods;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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