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Why Design Thinking Matters

Author

Listed:
  • Fayard, Anne-Laure

    (New York University, Tandon School of Engineering)

Abstract

Design thinking has been an important management trend over the last decade and is still very much in fashion. Yet what design thinking really is and what it entails in practice for organizations often remains nebulous. In this article, I argue that design thinking is not a new concept and explain why it has aroused such a keen interest in recent years. I highlight the value of design thinking as an innovation process and stress the implications it has, as a mindset, for organizational culture. Lastly, I stress the need to use design holistically – with a system perspective – to develop meaningful and socially responsible innovations.

Suggested Citation

  • Fayard, Anne-Laure, 2018. "Why Design Thinking Matters," Journal of Financial Transformation, Capco Institute, vol. 48, pages 42-47.
  • Handle: RePEc:ris:jofitr:1616
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    More about this item

    Keywords

    design thinking; innovation; creative process; social innovation; system thinking;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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