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Six smart moves when playing the smart card game

Author

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  • Van Hove, Leo

    (Vrije Universiteit Brussel (Free University of Brussels))

Abstract

We are witnessing a shake-out in the European electronic purse market. Several cards that have been in the market for years have or are about to disappear. On the other hand, there are a number of schemes that are doing reasonably well, particularly in the Benelux. This article looks at the mixed experience with e-purses in Europe from a pragmatic point of view and tries to highlight the mistakes that were made by the losers and the smart moves that helped the winners. The article tries to summarize the lessons learned in six 'smart moves'. These lessons should be of interest to newer e-purse schemes elsewhere in the world, but also to other novel payment solutions that target the market for low-value payments.

Suggested Citation

  • Van Hove, Leo, 2004. "Six smart moves when playing the smart card game," Journal of Financial Transformation, Capco Institute, vol. 12, pages 55-61.
    • Handle: RePEc:ris:jofitr:0959
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    More about this item

    Keywords

    electronic purses; electronic money; Europe; network externalities;
    All these keywords.

    JEL classification:

    • E42 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Monetary Sytsems; Standards; Regimes; Government and the Monetary System

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