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Pengaruh Costumer Experince Management dan Harga terhadap Loyalitas Konsumen Briana Bakery Tasikmalaya

Author

Listed:
  • Fauzi, Egi Afriansyah

    (Magister Manajemen, Universitas Siliwangi, Tasikmalaya, Indonesia)

  • Suroso, Edy

    (Magister Manajemen, Universitas Siliwangi, Tasikmalaya, Indonesia)

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh costumer experince management dan harga terhadap loyalitas konsumen Briana Bakery Tasikmalaya. Metode penelitian yang di gunakan dalam penelitian ini yaitu metode penelitian kuantitatif dengan pendekatan metode survey. Populasi dalam penelitian ini adalah pelanggan tetap Briana Bakery Tasikmalaya yang berjumlah 51 orang pelanggan. sampel yang dipakai pada penelitian ini yaitu menggunakan teknik non probability sampling dengan menggunakan teknik sensus sampling atau sampling jenuh. Hasil penelitian ini menunujukan bahwa costumer experince management dan harga secara simultan berpengaruh positif terhadap loyalitas konsumen Briana Bakery Tasikmalaya. Costumer experince management secara parsial berpengaruh positif terhadap loyalitas konsumen Briana Bakery Tasikmalaya. Namun harga secara parsial tidak berpengaruh terhadap loyalitas konsumen Briana Bakery Tasikmalaya.

Suggested Citation

  • Fauzi, Egi Afriansyah & Suroso, Edy, 2025. "Pengaruh Costumer Experince Management dan Harga terhadap Loyalitas Konsumen Briana Bakery Tasikmalaya," Jurnal Bisnis Mahasiswa, Aksara Indo Rajawali, vol. 5(1), pages 26-37, January.
    • Handle: RePEc:ris:jbmaha:0012
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    More about this item

    Keywords

    Costumer Experience Management; Harga; Loyalitas Pelanggan;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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