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What’s In It for Me? Profiling Opportunity Seeking Customers in Malaysian Islamic Banking Sector

Author

Listed:
  • SECK, OUSMANE

    (IRTI)

  • ISMAIL, ABDUL GHAFAR

    (IRTI)

Abstract

This paper aims at analyzing the preferences of Malaysian bank customers with a focus on identifying characteristics of the opportunity seekers, those who only consider the economic benefit of the product offered. We also look at the determinants of consumers preferences for financial products used for resource mobilization, and for financing of business start-ups. Starting from an innovative methodology of identifying opportunity seekers as clients with inconsistency in their preferences, we apply asymptotic statistical methods for estimation, comparison of binomial proportions and with multinomial discrete choice on a survey of 1858 retail consumers. We find that although Muslims are more likely to choose Islamic banks, they are also the most likely customers to be economic value seekers. In addition, our findings support that the growth of Islamic banks in Malaysia is conditional on their ability to attract high-income earners.

Suggested Citation

  • Seck, Ousmane & Ismail, Abdul Ghafar, 2018. "What’s In It for Me? Profiling Opportunity Seeking Customers in Malaysian Islamic Banking Sector," Islamic Economic Studies, The Islamic Research and Training Institute (IRTI), vol. 25, pages 45-59.
  • Handle: RePEc:ris:isecst:0170
    as

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    References listed on IDEAS

    as
    1. Varian, Hal R, 1982. "The Nonparametric Approach to Demand Analysis," Econometrica, Econometric Society, vol. 50(4), pages 945-973, July.
    2. Varian, Hal R., 1985. "Non-parametric analysis of optimizing behavior with measurement error," Journal of Econometrics, Elsevier, vol. 30(1-2), pages 445-458.
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    More about this item

    Keywords

    Islamic Finance; Opportunity seekers; Consumer preferences; Malaysia;
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G23 - Financial Economics - - Financial Institutions and Services - - - Non-bank Financial Institutions; Financial Instruments; Institutional Investors

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