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Sustainability Strategies in Clusters and The Role of Communication

Author

Listed:
  • Bettiol, Marco

    (University of Padova - Universidad de Padua)

  • Buoso, Greta

    (University of Padova - Universidad de Padua)

  • Di Maria, Eleonora

    (University of Padova - Universidad de Padua)

Abstract

Environmental sustainability impacts on industrial districts and their lifecycle evolutionary processes. Nevertheless, research in this direction is scant, suggesting on the one hand, the role of lead firms of global value chains and, on the other hand, potential contributions of suppliers. The paper explores how district firms have invested in sustainability by analyzing sustainable-oriented communication strategies (certification, web, exhibitions) of Italian leather and jewelry clusters. Results show that districts are evolving by including sustainability in their strategies. A variety of sustainability strategies emerge among district firms, with differences also between firms in B2B and B2C markets.

Suggested Citation

  • Bettiol, Marco & Buoso, Greta & Di Maria, Eleonora, 2024. "Sustainability Strategies in Clusters and The Role of Communication," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 60, pages 39-54.
    • Handle: RePEc:ris:invreg:0542
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    More about this item

    Keywords

    Communication; sustainability; jewelry; leather; cluster; certifications;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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