Impact of Personality Traits on Entrepreneurial Intention and Demographic Factors as Moderator

The study aims to provide an overview of the significance of the personality traits in relation to the entrepreneurial intention of students. In addition, the key objective is to indicate the demographics as the moderating factors to influence the students’ decision to become entrepreneurs. For this, quantitative study was conducted and a survey questionnaire was used to collect the primary data. The secondary data were collected through published material such as articles. The population of the study is all universities’ students of Pakistan. In addition, the sample of 500 students from the target population was drawn by random sampling. The data were analyzed with the help of statistical tools using SPSS software. The tool included descriptive and inferential statistics. The results of the study identified that the students of Pakistan think that the personality traits like the high-level need for achievement, the locus of control, innovativeness, and risk-taking attitude to increase their intention to become entrepreneurs. But, demographics act as moderating factors and impact their decision. For example, the students whose parents are employees of the organizations also have intent to do the job than to be entrepreneurs. It is concluded that to be entrepreneurs, the individual should be motivated to achieve something, able to take risks, have a locus of control and ought to be a creative and innovative thinker. Additionally, universities should develop an entrepreneurial environment to enhance entrepreneurial intention.