Comparative Analysis of Sustainable Entrepreneurship among the East Coast Homestays in Malaysia

The fluctuation statistic of tourists reception in Malaysia in year 2015 to 2017 cause the problems to the tourism sectors since tourism third largest contributor to Malaysia’s economy. It due to the lack of entrepreneurial competencies among the entrepreneurs according to management inefficiencies, lack of skills and business knowledge, company failures and difficulties in raising funds for companies’ start-up and expansion. Concerning to this issues, this study conducts a comparative analysis of sustainable entrepreneurship among the east coast homestays in Malaysia. This analysis identifies the distinction of sustainable entrepreneurship between Terengganu, Pahang and Kelantan’s homestays by the entrepreneurial competencies that comprise opportunity, networking, commitment, management, learning and motivation. Meanwhile, the sustainable entrepreneurship is investigated in terms of economic, social and environmental sustainability. The hierarchical stepwise regression analysis using STATA 14 is applied to achieve the objective. The result shows that the commitment and management competencies are the common factors contribute to the sustainable entrepreneurship in Terengganu, Pahang and Kelantan. The motivation competency is the main factor contributing to the sustainable entrepreneurship in Terengganu and Pahang while the opportunity competency is the main factor contributing sustainable entrepreneurship in Terengganu. Besides, the motivation competency is the highest factor contributes to the economic and social sustainable entrepreneurship in Terengganu and Pahang. Whereas, commitment and opportunity competencies are the main factors contributing to the economic and social sustainability entrepreneurship in Kelantan, respectively. In addition, the motivation competency is the main factor contributing to environmental sustainability in Terengganu, Pahang and Kelantan.