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The Effect of Restaurant Shows on The Consumers’ Behaviors

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  • Yılmazel, Sefa Emre

    (Bayburt University)

Abstract

This study aimed to reveal consumers' behavior towards restaurant shows. In this respect, the effect of restaurant quality on consumers' revisit intention through consumer satisfaction and share intention on social media was investigated, and whether the attitude towards shows has a moderating effect in this relationship was identified. In the study, data was collected from a total of 466 fine-dining restaurant customers. Direct, mediating, and regulatory effects were analyzed with the data collected. The results showed that restaurant quality components (food quality, service quality, and physical environment quality) affected consumers' intention to revisit. Additionally, the mediating effect of satisfaction and intention to share on social media was proven in this relationship. Moreover, it revealed the moderating effect of consumers' attitudes towards shows. Therefore, depending on the consumers' reactions to the shows, it can be possible to determine the quality levels of the restaurants and to change the intentions of the consumers who have low intention to revisit the restaurant shows to be held afterward.

Suggested Citation

  • Yılmazel, Sefa Emre, 2024. "The Effect of Restaurant Shows on The Consumers’ Behaviors," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 15(3), pages 257-275, July.
    • Handle: RePEc:ris:buecrj:0666
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    More about this item

    Keywords

    Restaurant Shows; Food Quality; Service Quality; Social Media; Revisit Intention;
    All these keywords.

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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