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Perceptual Image of Conflict-Ridden Destinations: An EEG and Eye Tracker Analysis

Author

Listed:
  • Taşkın, Çağatan

    (Uludag University)

  • Koç, Erdoğan

    (Bandirma 17 Eylul University)

  • Boz, Hakan

    (Usak University)

Abstract

This study aims to investigate the perceived images of Eastern and Southeastern Anatolia regions in Turkey. These regions offer many opportunities in terms of history and culture, nature and food tourism. Using EEG and Eye Tracker devices, these two destinations, where potential tourists are blurred, and the two destinations where there are no clashes, measured levels of arousal, interest and negative value against the destination advertisements. It has been found that, with the discovery of an important element in the conflicts in the two conflicting destinations, tourists could take a small amount of risk with the intention of discovering new destinations.

Suggested Citation

  • Taşkın, Çağatan & Koç, Erdoğan & Boz, Hakan, 2017. "Perceptual Image of Conflict-Ridden Destinations: An EEG and Eye Tracker Analysis," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(3), pages 533-553, July.
    • Handle: RePEc:ris:buecrj:0287
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    Citations

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    Cited by:

    1. Mary-Ann Cooper & Raquel Camprubí & Erdogan Koc & Ralf Buckley, 2021. "Digital Destination Matching: Practices, Priorities and Predictions," Sustainability, MDPI, vol. 13(19), pages 1-11, September.
    2. Lourenção, Marina & de Moura Engracia Giraldi, Janaina & de Oliveira, Jorge Henrique Caldeira, 2020. "Destination advertisement semiotic signs: Analysing tourists' visual attention and perceived ad effectiveness," Annals of Tourism Research, Elsevier, vol. 84(C).

    More about this item

    Keywords

    Neuromarketing; Conflict-Ridden Destinations; Destination Branding; Risk Perception; Destination Image;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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