Business’ Perceptions and Attitudes in Transition Process to Green and Low-Carbon Economy: Bursa Case Study

Green economy has become a central concept with the advent of the arguments contending green investments should take precedence in order to both prevent crisis and revitalize economies especially after the 2008 economic crisis. Green economy is regarded as an approach that presents significant opportunities in rendering the growth more inclusive and sustainable as well as invigorating the economy via investment in new green sectors, increasing productivity of resources and enabling the decarbonation of existing sectors. However green economy requires fundemental changes and a different perception in various venues such as international relations, private and public sector policies, personal behaviors and attitudes. In this study, transition to the green economy has been evaluated from the perspective of private sector since private organisations are viewed as the ones that should play a role. The study intends to inquire whether the private sector institutions are willing to carry out the expected transition or posses a voluntary attitude towards it. A survey form has been prepared to measure it and implemented to 134 firms of various scales and sectors in 8 orginized industrial zones in Bursa. First a coneceptual framework has been laid out for the green economy and then survey results has been analyzed.