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The Impact of Brand Value on Stock Returns: A Empirical Research on the BİST

Author

Listed:
  • Bayrakdaroğlu, Ali

    (Muğla Sıtkı Koçman University)

  • Mirgen, Çağatay

    (Muğla Sıtkı Koçman University)

Abstract

Brands and branding have come into prominence nowadays and become a must of products and services. This situation lead the need for calculation of brand value. Evaluation of brand value as a financial performance criteria in modern business brings if brand value has an impact on share earning into question. This study aims at presenting whether the brand value of a company affects the share earnings. For this, panel regression was performed considering the brand values and share earnings of companies selected from Brand Finance and İstanbul Stock Exchange. As a result, it was reached that there is a significant and positive relationship between brand value and share earning.

Suggested Citation

  • Bayrakdaroğlu, Ali & Mirgen, Çağatay, 2016. "The Impact of Brand Value on Stock Returns: A Empirical Research on the BİST," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(3), pages 111-123, July.
    • Handle: RePEc:ris:buecrj:0238
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    More about this item

    Keywords

    Value; Brand Value; Valuation Method of Brand; BİST; Panel Data Regression;
    All these keywords.

    JEL classification:

    • C33 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Models with Panel Data; Spatio-temporal Models
    • G12 - Financial Economics - - General Financial Markets - - - Asset Pricing; Trading Volume; Bond Interest Rates
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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