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Consumer Perception and Willingness to Pay for Organic Vegetables in Savannakhet Province, Lao PDR

Author

Listed:
  • Chanthavong, Inta

    (Faculty of Agriculture and Environment, Savannakhet University, Lao PDR)

  • Sombounsack, Nouansisavad

    (Office of Post-Graduate Study, Savannakhet University, Lao PDR)

  • Pensupar, Kampanat

    (Faculty of Economics, Kasetsart University, Thailand)

  • Sengsouriya, Phouthavong

    (Research and Development Centre, Savannakhet University, Lao PDR)

Abstract

Organic vegetables play a vital role in reducing exposure to harmful substances in food. This study aimed to assess consumer perceptions and willingness to pay (WTP) for organic vegetables, and identify factors influencing respondents' WTP for such vegetables in Savannakhet province, Lao PDR. A total of 368 respondents participated, with data collected using a structured questionnaire. Descriptive statistics, contingent valuation method, and logit models were employed for analysis. Results indicated that 60.30% of tested fresh vegetables were free from chemical contamination and toxins. High and moderate levels of chemical contamination were observed in only 6.25% and 25% of fresh vegetables, respectively. Approximately 35.29% of consumers reported regular weekly purchases of organic vegetables, with an average consumption of 3.78±2.45 kg/week, priced between 0.37 USD and 3.09 USD. Organic vegetables were favored for their perceived health benefits and quality, with 98.53% of consumers expressing future demand. The mean WTP for organic vegetables was found to be 1.14 USD per 1 kg. Bid premiums negatively impacted WTP for lettuce, glory, and mints products, while occupation exhibited a negative correlation with WTP for Chinese cabbage and onion.

Suggested Citation

  • Chanthavong, Inta & Sombounsack, Nouansisavad & Pensupar, Kampanat & Sengsouriya, Phouthavong, 2024. "Consumer Perception and Willingness to Pay for Organic Vegetables in Savannakhet Province, Lao PDR," Asian Journal of Applied Economics/ Applied Economics Journal, Kasetsart University, Faculty of Economics, Center for Applied Economic Research, vol. 31(1), pages 120-132, January-J.
    • Handle: RePEc:ris:apecjn:0097
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    More about this item

    Keywords

    organic vegetables; perception; willingness to pay (WTP);
    All these keywords.

    JEL classification:

    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • P36 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty
    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices

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