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The Ethics of Unhealthy Food and Beverage Advertising to Children: A Bibliometric Analysis and Future Research Agenda

Author

Listed:
  • Gupta, Parul

    (Management Development Institute (MDI), Gurgaon, India)

  • Srivastava, Ritu

    (Management Development Institute (MDI), Gurgaon, India)

  • Jain, Shalini

    (University of Washington Tacoma, Washington, U.S.A)

  • Jain, Shailendra P.

    (University of Washington Seattle, Washington, U.S.A)

Abstract

The widely advertised category of unhealthy food and beverages (F&B) is calorie-dense, nutrient-poor, and associated with long-term harm, particularly for children. Business literature has been largely silent regarding the ethicality of its advertising targeting children and lacks clarity on questions future research needs to address. Based on a bibliometric analysis of 1,851 articles published between 1973 and 2021 containing 70,379 citations, we uncovered five intellectual clusters underlying research on the ethics of unhealthy F&B advertising to children (ATC). Importantly, we propose a concrete roadmap featuring actionable and pertinent unanswered questions to stimulate research in this crucial domain.

Suggested Citation

  • Gupta, Parul & Srivastava, Ritu & Jain, Shalini & Jain, Shailendra P., 2024. "The Ethics of Unhealthy Food and Beverage Advertising to Children: A Bibliometric Analysis and Future Research Agenda," American Business Review, Pompea College of Business, University of New Haven, vol. 27(2), pages 706-774, November.
    • Handle: RePEc:ris:ambsrv:0121
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    More about this item

    Keywords

    Ethics of Unhealthy Food and Beverage Advertising Targeting Children; Bibliometric Analyses; Co-Citation Analysis; Cluster-Content Analysis;
    All these keywords.

    JEL classification:

    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • B41 - Schools of Economic Thought and Methodology - - Economic Methodology - - - Economic Methodology
    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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