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Purchase Intension of Second Hand Product that Unconsciously Move toward Voluntary Simplicity: A Netnographic Observation from Sweden and Bangladesh

Author

Listed:
  • Rahman, Mohammad Ataur

    (Senior Lecturer, Department of Business Administration, Central Women’s University, Dhaka-1203, BANGLADESH)

Abstract

Voluntary simplicity is one of the desired lifestyle that modern consumers wants to live. But, becoming voluntary simplifiers is not an easy task. There are several ways of becoming voluntary simplifiers and one of the common way is buying second hand products. Purchase intension of second hand consumers is maintained by consumers’ conscious and unconscious mind. Unconscious mind mainly decide whether a consumer will go for the second hand product or not? In this study, consumers of Sweden and Bangladesh has been focused to check their purchase intension of second hand product that unconsciously move them to become voluntary simplifiers. From the Netnographic observation, it has been found that, Bangladeshi consumers are more voluntary simplifiers than that of Swedish consumers because of their unconscious mind.

Suggested Citation

  • Rahman, Mohammad Ataur, 2018. "Purchase Intension of Second Hand Product that Unconsciously Move toward Voluntary Simplicity: A Netnographic Observation from Sweden and Bangladesh," American Journal of Trade and Policy, Asian Business Consortium, vol. 5(1), pages 21-24.
    • Handle: RePEc:ris:ajotap:0066
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    More about this item

    Keywords

    Purchase Intension; Second Hand Product; Netnographic Observation; Sweden; Bangladesh;
    All these keywords.

    JEL classification:

    • K13 - Law and Economics - - Basic Areas of Law - - - Tort Law and Product Liability; Forensic Economics

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