IDEAS home Printed from https://ideas.repec.org/a/rge/journl/v9y2021i2p1-21.html
   My bibliography  Save this article

A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science

Author

Listed:
  • Luis Camilo Ortigueira-Sanchez

    (Universidad del Pacifico (Lima, Peru))

  • Santiago Luis Risco-Martinez

    (Universidad del Pacifico (Lima, Peru))

Abstract

Neuromarketing is an ever-evolving field and as such it is important to have an image on where we stand today regarding research about it. In order to study the state of the art of neuromarketing research in Web of Science, we carried out a bibliometric analysis with Vosviewer software. Using the keyword "neuromarketing" as the only search term, we retrieved 184 scientific articles from the Web of Science of Core Collection. We carried out all 5 possible types of analyses allowed on Vosviewer: co-authorship, co-occurrence, citation, bibliographic coupling, and co-citation. The results show that the United States is at the forefront of the field, having the most citations and published documents alongside being the most popular country for co-authored works, and also being the country most involved in citations. Most of the countries heavily involved in neuromarketing research are from Europe, with England being the most involved. Regarding the articles themselves, the most popular keywords are those related to research fields, other than neuromarketing, such as neuroscience, neuroeconomics, advertising, consumer decisions, among others. Likewise, the most popular journals for neuromarketing articles are those in the fields marketing, consumer behavior, psychology, neuroscience, etc. Other results show that the most popular cited journals are from the United States while the most popular cited authors are from Europe.

Suggested Citation

  • Luis Camilo Ortigueira-Sanchez & Santiago Luis Risco-Martinez, 2021. "A Bibliometric Analysis on the state of the art of Neuromarketing research in Web of Science," Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), vol. 9(2), pages 1-21, December.
    • Handle: RePEc:rge:journl:v:9:y:2021:i:2:p:1-21
    DOI: 10.5281/zenodo.7089698
    as

    Download full text from publisher

    File URL: https://doi.org/10.5281/zenodo.7089698
    File Function: full text
    Download Restriction: no
    File URL: https://libkey.io/10.5281/zenodo.7089698?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Neuromarketing; Bibliometric Analysis; Vosviewer; Web of Science;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rge:journl:v:9:y:2021:i:2:p:1-21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Luis Camilo Ortigueira Sánchez (email available below). General contact details of provider: https://www.gecontec.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.