IDEAS home Printed from https://ideas.repec.org/a/rge/journl/v6y2018i1p101-117.html
   My bibliography  Save this article

Study of Competition in the Textile Sector by Twitter Social Network Analysis

Author

Listed:
  • Ana Belen Gil Gonzalez

    (University of Salamanca)

  • Angel Luis Blanco Mateos

    (University of Salamanca)

  • Fernando De la Prieta

    (University of Salamanca)

  • Ana De Luis Reboredo

    (University of Salamanca)

Abstract

Social networks have become a place where brands or companies are advertised to increase their market share. The companies allocate resources to hire community managers that disseminate quality content and perform customer service tasks. This article presents the development of a tweet retrieval tool and user account information to generate simulation and a strategic analysis of a set of competitors in the Twitter social network during a period of three months. A collection of tweets related to four related textile brands has been obtained. The information retrieval process is done using Python to access the Twitter REST service whose results are indexed using Elasticsearch. Once the data is arranged, Kibana is used to create an interactive panel, with different visualizations, that helps to extract the information hidden in the data, proposing different alternatives, its advantages and its disadvantages.

Suggested Citation

  • Ana Belen Gil Gonzalez & Angel Luis Blanco Mateos & Fernando De la Prieta & Ana De Luis Reboredo, 2018. "Study of Competition in the Textile Sector by Twitter Social Network Analysis," Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), vol. 6(1), pages 101-117, February.
    • Handle: RePEc:rge:journl:v:6:y:2018:i:1:p:101-117
    DOI: 10.5281/zenodo.7507168
    as

    Download full text from publisher

    File URL: https://doi.org/10.5281/zenodo.7507168
    File Function: full text
    Download Restriction: no
    File URL: https://libkey.io/10.5281/zenodo.7507168?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Information retrieval (IR); Information visualization; Competitive analysis; Textile industry; Social networks; Twitter; digital marketing;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rge:journl:v:6:y:2018:i:1:p:101-117. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Luis Camilo Ortigueira Sánchez (email available below). General contact details of provider: https://www.gecontec.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.