IDEAS home Printed from https://ideas.repec.org/a/rge/journl/v2y2014i1p10-30.html
   My bibliography  Save this article

Propuesta de factores a considerar en el posicionamiento de los sitios web de salud

Author

Listed:
  • Mercedes Moraguez Bergues

    (Universidad de La Habana)

  • Lilliam Perurena Cancio

    (Universidad de La Habana)

Abstract

El posicionamiento web se convierte en un factor esencial a tener presente cuando se desea promocionar un sitio web en Internet. Esta investigacion trata sobre los factores SEO (Search Engine Optimization) que influyen en el posicionamiento de un sitio Web en los buscadores y por tanto en su visibilidad. Se identificaron estos factores y se relacionaron con los atributos de usabilidad y accesibilidad de un sitio Web. Se exponen los resultados de la aplicacion de dos cuestionarios: uno para el perfil editor y otro para el perfil usuario, lo cual permitio relacionar las problematicas que influyen en el bajo posicionamiento de algunos sitios web de salud de la red de Infomed.

Suggested Citation

  • Mercedes Moraguez Bergues & Lilliam Perurena Cancio, 2014. "Propuesta de factores a considerar en el posicionamiento de los sitios web de salud," Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), vol. 2(1), pages 10-30, April.
    • Handle: RePEc:rge:journl:v:2:y:2014:i:1:p:10-30
    DOI: 10.5281/zenodo.7080527
    as

    Download full text from publisher

    File URL: https://doi.org/10.5281/zenodo.7080527
    File Function: full text
    Download Restriction: no
    File URL: https://libkey.io/10.5281/zenodo.7080527?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Factores SEO; Posicionamiento Web; Visibilidad; Usabilidad; Accesibilidad;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rge:journl:v:2:y:2014:i:1:p:10-30. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Luis Camilo Ortigueira Sánchez (email available below). General contact details of provider: https://www.gecontec.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.