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Corporate social responsibility: a study of premium luxury hotels on the Balearic Islands

Author

Listed:
  • Miguel Trias-Vilar

    (University of the Balearic Islands)

  • Maria Antonia Garcia-Sastre

    (University of the Balearic Islands)

Abstract

This paper deals with the subject of Corporate Social Responsibility as a key element to design internal marketing strategies and changes related to the luxury hotel industry on the Balearic Islands. Although all changes are still fresh in the manager's mind, something seems to be changing in the internal managerial tourism performance according to recent studies. The purpose of the paper is to unveil some working methods that managers in the hotel industry should employ in an integrated manner when driving a course of action to enable employees to live and perform coherently the corporate and sustainable brand values, as well as to enable their efficient transmission to the customers and indirectly promote them to the whole of society, both in Spain and abroad.

Suggested Citation

  • Miguel Trias-Vilar & Maria Antonia Garcia-Sastre, 2013. "Corporate social responsibility: a study of premium luxury hotels on the Balearic Islands," Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), vol. 1(2), pages 33-44, August.
    • Handle: RePEc:rge:journl:v:1:y:2013:i:2:p:33-44
    as

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    More about this item

    Keywords

    corporate social responsibility; strategic marketing; hotels; Balearic Islands;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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