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The importance of the environment in the selection of sun and sea holiday destinations and its relationship with the environmental commitment: the case of Portuguese and Spanish tourists

Author

Listed:
  • Veronica Nobre de Oliveira

    (Polytechnic Institute of Leiria)

  • Antonio Chamorro-Mera

    (University of Extremadura)

  • Paulo Filipe de Almeida Cravo Lourenco

    (Polytechnic Institute of Leiria, Portugal)

Abstract

Environmental conscience has suffered a steady observable increase over the past few years, also bringing about a certain kind of tourist that includes in his decision process such aspects as environmental quality. This study aims two main research goals: i) understanding the importance attributed to environmental issues when choosing among sun and sea holiday destinations; and ii) to uncover the relationship between the sun and sea tourists' structure preferences and their environmental commitment. As a result, it was found that the key item when choosing a sun and sea touristic destination is "quality of the beach and the sea water", with three clearly different segments identified as to their preference structure and to their level of environmental commitment during their holidays, the most committed ones also presenting a preference structure that exhibits that same commitment.

Suggested Citation

  • Veronica Nobre de Oliveira & Antonio Chamorro-Mera & Paulo Filipe de Almeida Cravo Lourenco, 2013. "The importance of the environment in the selection of sun and sea holiday destinations and its relationship with the environmental commitment: the case of Portuguese and Spanish tourists," Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), vol. 1(1), pages 33-43, April.
    • Handle: RePEc:rge:journl:v:1:y:2013:i:1:p:33-43
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    More about this item

    Keywords

    selection of tourist destinations; environmental commitment; tourism marketing; green marketing;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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