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SELLIN: un caso practico de creacion de oportunidades para un crecimiento sostenible(SELLIN: a case study on opportunity creation for sustainable growth)

Author

Listed:
  • Adriana Bonomo-Odizzio

    (Universidad Catolica del Uruguay)

  • Patricia Correa-Garcia

    (Universidad Catolica del Uruguay)

  • Catherine Krauss-Delorme

    (Universidad Catolica del Uruguay)

Abstract

Este estudio de caso tiene como objetivo presentar a la empresa Sellin como un emprendimiento con innovacion social en Uruguay y contribuir a la formacion universitaria en el conocimiento de un modelo de negocio de triple impacto. Sellin es una plataforma que nuclea a micro y pequenos productores de todo el pais con el objetivo de difundir y comercializar sus productos a nivel nacional e internacional. Su proposito esta centrado en brindarles oportunidades de crecimiento sostenible evitando el desarraigo territorial y generando un triple impacto. La metodologia desarrollada es el estudio de caso, con investigacion de caracter secundario a traves del trabajo de campo con entrevistas semidirigidas y analisis de fuentes secundarias. El desarrollo metodologico incluye notas pedagogicas y el plan de trabajo para el docente. El estudio de caso permitio comprender que Sellin es un emprendimiento con innovacion social exitoso, que ha logrado crecer y escalar en forma sostenible y que se plantea la profesionalizacion continua de su modelo de negocio, integrando el desafio de consolidar la cadena de sostenibilidad conectando a los socios claves como socios para el impacto.

Suggested Citation

  • Adriana Bonomo-Odizzio & Patricia Correa-Garcia & Catherine Krauss-Delorme, 2024. "SELLIN: un caso practico de creacion de oportunidades para un crecimiento sostenible(SELLIN: a case study on opportunity creation for sustainable growth)," Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), vol. 12(1), pages 50-76, March.
    • Handle: RePEc:rge:journl:v:12:y:2024:i:1:p:50-76
    DOI: 10.5281/zenodo.10970774
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    More about this item

    Keywords

    Entrepreneurship; social innovation; triple impact; Emprendimiento; Innovacion social; triple impacto;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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